5 Medical Video Marketing Ideas — Digitalis Medical

2 min readDec 10, 2022

Video content is now a key component of content marketing. Consumers watch 16 hours of online videos every week. Hubspot reports 92% of marketers believe that video content is an integral component of their marketing strategies, as it is effective at capturing attention and keeping it.

Continue reading to find more tips and ideas on improving your healthcare marketing plan through medical videos.

5 Powerful Medical Video Marketing Ideas

1. Explainer Videos

Explainer videos are intended to inform and educate viewers about the medical topics that you specialize in. These benefit viewers and establish your expertise without appearing to be just creating content for your practice.

People prefer to watch engaging content that is easy to comprehend. Explainer healthcare videos that highlight the most common conditions and best treatments will do well.

2. How To or Demo Videos

Demo or How-To videos can be used to demonstrate how your products and services are used to treat a patient’s current condition or diagnoses.

Also, you can make a medical video of a procedure performed at your hospital or business. These videos are important for patients who might avoid seeking care due to fears, beliefs, or uncertainties.

3. Corporate Videos

Many formats are possible for corporate videos, but the most commonly used ones include facility tour videos or interviews with employees (medical providers).

These are the questions that well-planned and scripted corporate video productions must answer:

What principles are we trying to communicate?
What about the company that we want the audience to know?
What should the video look and feel like?
Who should be featured in the video?

4. Patient Testimonials

Your facility’s reputation can be proven by patients sharing their experiences. These videos are a great way to provide comfort and guidance for future patients who want to be treated at your clinic.

Video clips that are based on patient experiences can be created by asking them to tell their story of healing. It should be clear to see their journey prior and post-treatment.

5. Animated Video

Animated explainer videos that illustrate complex medical processes are a fun and unique way to share information. Complex medical conditions such Alzheimer’s and Cancer can make life difficult for patients as well as their loved ones. An animated explainer video is a great way to simplify complicated medical information and make it understandable for most people.