7 Foolproof Dental Website Management Practices — Digitalis Medical

As a dentist, it is likely that you are familiar with the latest trends and practices in dentistry. The same should be true for your dental website. Your website acts as a digital extension to your dental practice and helps you expand your customer base.

While it may look like your website is a one-time investment in marketing, it actually requires more attention than you might think.

These are some best practices to help you increase your marketing efforts and get new patients.

1. Make sure your website for your dental practice is optimized.

If search engines can’t find your site, patients can’t either. To optimize your website for dental patients, add important information such as the location of your office.

Make new content. To give your readers the latest information, create new posts frequently using keywords that people are actively searching for.

You can make also your blog content more useful by repurposing it into new content for other medium.

2. Make it mobile-friendly

You’ll want to make sure that patients can locate your website using their phones, as they will most likely be calling you via their mobile devices.

These are some things you should be aware of when optimizing your site for mobile use:

• Unreadable text
• Slow loading of pages
• Navigating in a cluttered environment
• Too much content for a smartphone screen
• To test your site for mobile navigation, use Google Search Console to run the Mobile-friendly Test.

3. Make your website easy to navigate

Easy navigation is key to converting website visitors into customers.

Potential patients should be able find contact information and interesting topics easily. Include call to action buttons, too.

4. Add Testimonials and Online Review

Reviews can be used as marketing tools. You can make it easier for patients to decide by including reviews and references to prominent sites, ratings on popular websites like Vitals.com and Healthgrades.com. This will also improve the user experience of your dental website.

5. Offer Appointment Scheduling on Your Website

People often prefer to book appointments after work hours due to conflicts with their schedules. If your website does not have automated scheduling, it is less likely that they will call you later when you are available.

You may feel overwhelmed by your efforts in dental marketing and not seeing results. It can be difficult to manage a dental practice and offer exceptional dental services while also maintaining a website that ranks high and generates leads. In this case, medical marketing experts are the best people to manage dental websites.

Originally published at https://digitalismedical.com on August 3, 2022.