Google E-E-A-T and Content Marketing Strategy for Healthcare

Google’s E-E-A-T acronym stands for Experience, Expertise, Authority, and Trustworthiness. It refers to how well a website demonstrates its expertise in the field in which they operate. Because we are discussing healthcare brands, your website must demonstrate authority, credibility, and trustworthiness as a medical practice.

And, as for the new addition, Experience is much more than just the customer experience that your patients can have when they visit your facility!

Let’s get more specific about the four words we’ll be covering today.

Experience

We are all aware that being a healthcare provider entails handling people’s lives, and what people need to know about you is how much experience you have in your field.

To create an effective content marketing strategy for healthcare, you must demonstrate your expertise. You must be knowledgeable and experienced in treating patients with mental health conditions if you are writing about treatments for psychiatric disorders.

This can help patients understand that you are good at what you do, that you save a lot of lives, and that you can help them have a better quality of life!

Expertise

Healthcare professionals are, of course, experts in their respective medical fields. As a result, you must establish credibility by listing your credentials as a medical doctor, dentist, and so on.

Authoritativeness

When relaying information to prospective patients, your website must have that credibility and authority. Because you work in healthcare, all of your content should have credible sources. All medical information you enter should be accurate, and it is always best to get sources from reputable studies and journals.

Trustworthiness

You must demonstrate and secure a high level of professionalism, credibility, and trustworthiness in the healthcare industry. People come to you because they trust you with their lives, so high-quality content and website information are essential components of your healthcare content marketing strategy.

Tips to Incorporate E-E-A-T in Your Healthcare Content Strategy

• Make your credentials visible to the public to help build your trustworthiness.
• Focus on building good reviews from your previous patients.
• Create factual and high-quality content.
• Make sure that you update your content regularly to make it as relevant as possible.
• Use links from authoritative sources.
• Showcase your industry experiences in your website and social media pages.

What strategies do you use to follow Google’s E-E-A-T search ranking system? Share your thoughts in the comments section below!

Originally published at https://digitalismedical.com on February 2, 2023.