Top 6 Healthcare Website Design Trends — Digitalis Medical
Over 70,000 individuals find healthcare providers on the Internet every day.
It is time to discuss the top trends in healthcare website design that will help you as healthcare professionals get more visitors and convert them into potential patients.
Medical Website Trend #1: Mobile-Friendly Designs
Make sure that your potential patients can easily access information about the services and products you provide on their mobile devices or tablets.
- Adopt a Responsive Design
- Simplify Navigation
- Use Readable Text
- Optimize Images
- Keep Forms Simple
Medical Website Trend #2: User-focused Design
Be sure that your website is easy to use, with information presented in a clear and intuitive manner. User-focused designs take into consideration the needs of various user groups, such as those who are disabled or speak different languages.
A simple and clean website can reduce clutter and distracting elements, allowing easier patient access to the information needed. Minimalism also makes a website load faster. This creates a great user experience.
- Limit your color palette
- Use plenty of white space
- Simplify your navigation
Medical Website Trend #3: Integration With Patient Portals and Online Scheduling System
An integrated portal can now be used to improve patient care. Create a portal that allows your patients to access their medical records, medical bills, and other information at any time and from anywhere.
Designing your healthcare website should include a feature that allows prospective patients to easily schedule online appointments.
- Choose a patient portal system
- Customize the portal
- Choose a scheduling software
- Customize your appointment types and availability
- Communicate with patients
Medical Website Trend #4: Use Embedded Videos
Did you know that 72 patients prefer to watch a video than read text-heavy blog posts and service pages on a website? Include short videos that explain the services provided by your brand on your website.
Videos on healthcare websites can also instantly capture the attention and interest of visitors, especially if they are interested in certain medical procedures.
- Choose the right platform
- Optimize the video
- Choose a prominent location
- Provide context
Medical Website Trend #5: Create a Section for Patient Reviews
A testimonials section in your healthcare website design could help convince potential clients that you are able to provide them with the care they need.
Medical Website Trend #6: Create a Section for Doctor’s Profiles
Include patient reviews on the profile page of a doctor to help them build their online reputation. This will also attract new patients.
Your patients can choose from a variety of doctors and their specialties without needing to visit your clinic or your hospital.
Originally published at https://digitalismedical.com on May 8, 2023.